8 Companies Shaping San Francisco’s Tech Scene

Amid the blooming cherry blossoms and boaters setting their sails on the Bay, San Franciscans are gearing up for a spring season filled with outdoor adventures, sunny days — and ample innovation. 

Companies across the city are embracing the season with vigor as they focus on developing cutting-edge solutions and building out cultures that empower their people. For instance, as team members at SoFi help consumers reach their financial goals, they’re supported by a culture that prioritizes internal mobility, which enables them to explore different disciplines and stretch their skills.  

Meanwhile, at Crusoe Energy Systems, employees drive the company’s efforts to reduce the environmental impact of computing while leaning on a benefits package that includes an unlimited vacation policy, a fitness stipend and generous parental leave. On the other hand, team members at Carrot Fertility stay busy helping people access the company’s fertility care, family-building support and hormonal care services while prioritizing their personal lives with perks like mental health benefits, wellness programs and generous PTO. 

Read on to learn more about what these three organizations and five others offer local tech talent — and check out each one’s open roles. 

What SoFi does: SoFi offers financial products and services that are designed to help people borrow, save, spend, invest and protect their money effectively. 

Nurturing talent: Last year, SoFi team members caught up with Built In SF to describe the company’s internal mobility programs, which empower employees to explore different disciplines and skill sets while building their careers at the company. “Ultimately, we want to cultivate a culture of internal mobility where open roles are shared, leaders are recognized for encouraging internal movement and we are prioritizing internal talent,” Internal Mobility Manager Carley Henning said. “We want SoFi to be a long-term career destination where our employees can do their best work, develop professionally and reach their full potential.”

 

 

What Samsara does: Samsara’s platform is designed to enable organizations that depend on physical operations to leverage Internet of Things data to lower costs and improve safety. 

Navigating the nuances of sales: In an interview with Built In SF, Samsara Major Account Executive Setahrae Gross shared how she stays resilient and finds success in sales, even when she encounters rejections from time to time. “Rejection is expected in the sales world, and sometimes, you need reset moments,” she said. “Reach out to a close friend at or outside work, get outdoors, exercise and take mental health breaks when necessary.”

 

 

What Crusoe Energy Systems does: Crusoe Energy Systems develops solutions that are designed to reduce the environmental impact of computing. 

In the news: Last year, the company announced it had raised a Series D funding round valued at $600 million. According to a Built In SF report, the new capital will help the company fuel expansion and growth across its value chain, including its data centers and its Crusoe Cloud offering. 

 

 

What Motive does: Motive’s automated operations platform is designed to automate vehicle and equipment tracking, driver safety, compliance, maintenance, spend management and more. 

In the news: Earlier this year, CEO and Co-Founder Shoaib Makani unveiled a series of new AI-powered products and updates at the company’s Vision 25 innovation summit. This lineup includes new AI models for its dual-facing dash cams that detect and alert drivers and managers to safety issues to prevent crashes. 

 

 

What Cash App does: Cash App aims to help people more effectively manage their finances, offering a debit card, a platform that supports cryptocurrency investments and more. 

In the news: Last year, Cash App announced it had integrated with the Lyft ride-hailing platform. According to a Built In SF report, this partnership allows Lyft riders to use Cash App Pay as an alternative to traditional credit cards, granting them the flexibility to pay using their Cash App balance or a linked debit card.

 

 

What Carrot Fertility does: Carrot Fertility partners with employers, health plans and health systems to provide people with access to fertility care, family-building support and hormonal care services. 

In the news: Earlier this year, Carrot Fertility announced the launch of its new virtual menopause and midlife health clinic, which is available to U.S. members with a Carrot plan. Through the virtual clinic, members can schedule a telehealth appointment with a menopause specialist and receive prescriptions for hormone therapy and other menopause-related medications. 

 

 

What Finch does: Finch’s unified API combines systems related to HR, payroll, benefits and more. 

‘Space for genuine connection’: In an interview with Built In SF last year, Finch Software Engineer Aren Patel shared why his coworkers are the reason why he loves working in the company’s office. “Monthly events — like resin craft workshops or attending a San Jose Sharks hockey game — are a fun change of pace from the usual work routine,” he said. “These monthly events help go beyond just knowing someone’s face on a video call. They create a space for genuine connection, build stronger teams and contribute to a more enjoyable and rewarding work experience.”

 

 

What Endpoint Clinical does: Endpoint Clinical offers interactive response technology systems and solutions that are designed to help life sciences organizations maximize the supply chain, minimize operational costs and ensure timely and accurate patient dosing.

An unforgettable onboarding experience: Last year, Ben Bradley, a senior business systems architect at Endpoint Clinical, caught up with Built In SF to share his thoughts on the company’s onboarding experience, which he described as “thorough” and carefully thought out by the company’s HR team. “I was impressed by how well they worked together, coordinated things and followed up with us new hires individually if we needed anything,” he said. “The whole experience reinforced my belief that I had chosen to join the right company in Endpoint.”